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Parent as you are.
The best way to parent? Your way.
At Lalo, we know parenthood isn’t about losing your identity, it’s about discovering more parts of it. And you don’t have to fit a mold to do it “right.” Our latest campaign is a reminder to parents that who you are, and however you choose to do it, is more than enough. After all, this journey isn’t perfect, it’s personal.
Meet the fams. Meet the fams. Meet the fams.
Meet the family
Christiana + Waldo with Leo (4) and Maya (17 months)
In her rare free time, Christiana turns scraps into stunning collages, crafting upcycled imagery with just a blade and glue. Waldo, an engineer, channels his creativity into DIY projects, always finding a way to build, fix, or tinker. Together, they love making art with their little ones—at least whenever they sit still.
Meet the family
Maria + Abdul with Zora (4) and Manuel (2 months)
Movement is a non-negotiable for this new family of four! Maria, a former dancer turned Pilates devotee, swears by it for her sanity, while Abdul—a Jiu Jitsu pro with a deep love for mixed martial arts—keeps things high-energy. Their daughter Zora loves showing off her latest dance moves, and baby Manuel? He’s already a pro wiggler on his play mat.
Meet the family
Jay + Candice with Rainer (2) and Paolo (10 months)
Music and words are at the heart of this family. Jay is a natural on both the piano and guitar, and spontaneous dance parties are a regular occurrence. A poet at heart, he and Candice share a deep love for language—raising their little ones to speak both French and English while tackling Italian as a family. Even bedtime stories get a literary twist, with plot breakdowns that go way beyond the page.
Meet the family
Amanda + Frankie with Lola (10 months)
A wedding photographer and skilled home baker, Amanda has worn many hats—but adding "mom" to the mix felt like the missing piece. Frankie is a physical therapist, and beekeeping hobbyist . Together, they’re learning how to bring their daughter into their everyday rituals.